Instagram insights can help you to make informed decisions about well-performing posts and give you ideas for your client’s future social media calendars. Whether the post was previously boosted on Instagram Reach, impression, and content interaction summaries Post engagement (number of likes, comments, direct messages, and bookmarks) You can also view insights for individual posts on your client’s Instagram feed which gives a breakdown of:
The number of accounts that engaged with your client’s contentĬhanges to the total number of followers on your client’s accountĪ summary of any changes to earnings (if applicable)ĭetailed breakdowns of performance based on content type (i.e., photos, videos, stories, reels, live videos, and promotions) The number of accounts your client’s content has reached
This data-driven tool allows a greater level of interpretation and understanding of what’s happening with your client’s content performance. Instagram Insights goes a step further by adding a narrative to your client’s metrics. Think of metrics as data in its raw form. Just like any other social media platform, there’s not much point in using Instagram for business if you’re not actively tracking social media analytics and seeing results like click-through rates and conversions. Tracking the most important Instagram metrics is crucial to growing your clients' accounts and building an engaged following. Nowadays, social media marketing is an integral part of a digital marketing plan. It’s also one of the most powerful branding social media platforms for marketers. With approximately 1 billion users per month, Instagram is one of the largest social media platforms. That way, you can get a better idea of significant growth or decline while exploring ways to improve performance. Over time, you’re better able to expand on well-performing content, make recommendations for future campaigns and even discover demographics of untapped markets.Īgency Tip : As part of a monthly social media auditing exercise, track trends of Instagram metrics over time. This way, you decide what type of content generates the most user interest based on your client’s goal. Simply put, an Instagram metric is a measure of performance that allows you to track key data on how your client’s content is performing. This means that a carefully curated Instagram feed has the potential to reach a lot of users while also having a positive impact on your client’s business growth. Remarketing also comes into play as 59% of adults in the US use Instagram daily with a further 38% of those users logging into the platform many times during the day. However, with 90% of people following at least one business on Instagram, it’s the place to be for any business looking to build a brand presence and loyal following.
Your client may feel intimidated by the high number of aesthetically curated feeds on Instagram, which is totally understandable. Now more than ever, social media users are bombarded with images, ads, and a lot of noise. Unsurprisingly, the answer is a strong, resounding yes! After all, there are newer and shinier social media platforms such as TikTok. Your client may wonder if Instagram is worth the hassle if they’re just starting to build a social media presence or aren’t yielding the results they hoped for. In this article, we’ll explore 9 key Instagram metrics you should track to help your clients achieve their goals, including:ĭoes Instagram Still Matter in 2022 and Beyond? That way, you can adjust their social media strategy accordingly and steer them in the right direction.
Instagram is one of the most popular social media platforms, so it's important to make sure your agency is keeping an eye on the right Instagram metrics.
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